El Punch Latino (The Latino Punch)
Showtime came to Pólvora to help them promote their networks through boxing. The idea was to tap into the Latino community’s love of boxing by creating an off-the-shelf spot. The strategy was to drive acquisitions by featuring the boxing property with a versatile spot that could run at any time to drive acquisitions. The creative tapped into the culture and energy of families and friends getting together for a big fight.