Everyone is asking for money today. How do you break through and get someone to pay attention when there are so many worthy organizations to give your money to?  For Boston Children’s Hospital Pólvora knew it needed to create a campaign that was memorable and showed the world the children they help heal.  The Sharing is Caring campaign leveraged this message to give consumers the right to feel good about their deed; a reward in itself.  The umbrella campaign is leveraged to support numerous events throughout the year, providing the Hospital with an emotional message and a turn-key solution with off-the-shelf assets, ready to adapt to marketing opportunities.