Momentos Únicos (Special Moments)
This integrated campaign launched Blue Bunny in the U.S. Hispanic market through out-of-home, radio and digital media. It used the message of transform in every day moments into Special Moments to emotionally engage with the purchase decision maker—and it worked. The effort not only raised awareness but increased sales.
AWARDS: The Media Maven Award by the Boston AD Club as the “Best Multicultural Campaign”.
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