Don't Hold Back
Vonage is an entrepreneurial company renowned for innovation. Recently, Pólvora created a campaign to reach those consumers needing to connect with their loved one's in Mexico. Pólvora worked on everything from product development, pricing, naming, and the holistic advertising campaign which was comprised of TV, radio and digital. The key to this successful campaign is to connect the functional benefits delivered by the features with the emotions that can be elicited when loved ones talk without limits.