Partnership for a Healthier America Selects Pólvora
For DrinkUp LA
December 13, 2016
Partnership for a Healthier America has selected Pólvora Advertising to provide guidance in marketing and advertising in the Los Angeles market.
Rudy Bozas, chief executive officer at Pólvora credits the team’s insights of the LA consumer and a passionate dedication to support products and services that help our communities live healthier lifestyles. “We couldn’t be happier to work for clients like Partnership for a Healthier America whose ultimate goal is to make our communities, healthier! The PHA initiative, Drink Up, is a movement that we look to champion passionately. The benefits of drinking more water daily are enormous, and we look to make DrinkUp pervasive in our community, so Latinos can be unstoppable.” he said.
PHA was seeking to make Drink Up more relevant with the Los Angeles community and selected Pólvora Advertising mid-year to create an innovative campaign that would incentivize the community. Since, Pólvora has been working on the “Unstoppable” campaign launch which released on Monday, October 17th with radio, billboards, print, digital and support of various community events. "Working with Pólvora, we’re tailoring a national, highly successful campaign by listening to, and learning from, the East L.A. community, to inspire and empower families to meet their own goals of living a full, healthy life. We are excited about the progress thus far and feel confident with Pólvora’s engagement; these messages will continue to resonate."